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Social media bursts at its seams with different types of aesthetics. And ‘coquette’ is one that’s been making waves on TikTok. But what does it mean?
In the ever-evolving realm of pop culture, where social media trends emerge in the blink of an eye, one style in particular has been making its mark: the coquette aesthetic.
With its babydoll blushes, bows, pretty pink decor and feminine hair accessories, it’s a fad that followers all over the world are turning to.
But, for those who wish to adopt this hyper-feminine, coquettish lifestyle, it can be hard to know where to start.
Well, worry no longer. We explain the meaning of the term, as well as highlight iconic pieces to build your aesthetic.
From top to bottom, wall to wall, bow to bow, we’ve got you covered.
Items to nail the coquette aesthetic
So, what is ‘coquette’ and why is it so popular?
Well, if you’re a fan of classic literature, you may have seen the adjective ‘coquettish’ pop up here and there. At its core, the term ‘coquette’ is a timeless word, used from century to century as a synonym for coy and flirtatious.
But in a contemporary sense, it has evolved as another trend yet again dominating the algorithms on TikTok, Instagram and Pinterest.
The coquette aesthetic is all about the soft pinks, the flushing blush, hyper-femininity, mini skirts and plenty of bows (and we mean plenty of bows) — calling back to its cheeky origins.
Know what we’re talking about now?
Yes, the market is going mad with coquettish products — but we’ve got the scoop on the best ones to snag up. So read on to nail your look.
From head…
Photo: Emi Jay
Frosted Pink Sugar Ear Muffs
Ear muffs have officially stolen the spotlight as one of the hottest accessories on the scene — and not just because they keep your ears warm (though that’s a major bonus).
Crafted with 100% faux fur and sprinkled with a starry finish, these sugar-sweet muffs are effortlessly blending practicality with chic style.
Photo: Emi Jay
Sweetheart Claw Clip
This claw clip isn't just about the aesthetics: it gets the job done too.
Your hair will stay put, thanks to its strong grip, and the pastel pink colour brings out a burst of hyper-feminine charm — the magic touch you need for that cute coquettish vibe.
Photo: Emi Jay
Velvet Hair Bow Barrette
Coquette fashion is all about the bows.
It’s the bow renaissance — the bow-naissance, if you will.
We love them for their playful, sexy feel and this velvet barrette is no exception.
Photo: Matches Fashion
Prada Velvet Padded Headband
Put the finishing touch on your coquettish look by embracing the glamorous allure of this velvet Prada headband.
Not feeling the headband? How about these sleek Prada clips to tie your hair back?
Photo: Vivienne Westwood
Three-row Pearl Choker
The Coquette aesthetic is synonymous with the Rococo style: think extravagance, soft colours and all sorts of flirty frills. Think Marie Antoinette.
And what better way to capture this essence than a pearl choker by none other than Vivienne Westwood?
Photo: Missoma
Gemstone Pearl Huggies
Framing your ears in a subtle embrace, these pearl huggies are a sweet addition to any soft girl’s jewellery collection.
What’s more, as they’re fashioned from recycled gold and silver, these earrings offer a conscious choice without compromising on style.
Photo: Kate Spade
Heart-shaped Pitter Patter 3D Crossbody Bag
Compact and versatile, this crossbody is not just about aesthetics — it’s a go-to for a fun day out or an evening soirée on the town.
The gold chain strap adds a touch of sophistication, while the heart-shaped silhouette keeps things fun and super cute.
…To toe
Photo: Urban Outfitters
Kimchi Blue Jolene Sheer Lace Fly-Away Top
Coquette-core is all about the sheer laces and flirty cuts.
While the delicate lace brings that sexy allure, the fly-away design of this top adds a flirtatious touch to any look, revealing a slight sliver of skin, just enough to leave a lasting impression.
Photo: Anthropologie
Porridge Gwen Short-Sleeve Cotton Peplum Top
The Peter Pan collar is no stranger to those familiar with the twee aesthetic. And it’s currently making its rounds in the coquette world. In fact, there is quite an overlap between the two fashion trends.
The puffy sleeves of this vintage-inspired top gives any outfit that sweet touch, while the polka-dot peplum keeps it soft, and the bow playful — the perfect balance for nailing the coquette style.
Photo: Urban Outfitters
Pinstripe Micro-Mini Skirt
You save £10 (20.41%)£49
A mini skirt AND a pink bow? That’s how you know you’ve done coquette right.
It rocks classic pinstripes for that timeless look but also adds that extra cheekiness, great for those who love to keep things chic ‘n coy.
Photo: Anthropologie
Lacy Cowl-Neck Asymmetrical Midi Slip Dress
It’s hard to go wrong with a slip dress.
This slip marries contemporary style with a hint of vintage romance, complete with a deep cowl neck and some lace trim to gracefully enhance your neckline — an ode to effortless elegance.
Photo: Free People
Velvet Peek A Bow Tights
We weren’t lying about the bows.
They’re everywhere (and we love to see it).
Even on your tights.
The person who first said ‘business in the front, party in the back’ was far from wrong.
Photo: Free People
Lover Girl Ballet Heels
Toeing the line between ballet-core and coquette, these tiny kitten heels are all the rage.
Whether paired with a flowing dress or some slacks, these pumps are here to elevate every ensemble.
Photo: Charles and Keith
Clementine Recycled Polyester Mary Jane Shoes
Love the kitten style but crave a little more support?
A good pair of strappy Mary Janes will never go out of style, coquette or otherwise.
Complete the look
FEATUREDWe Tested It
Photo: Wallis
Benetint Lip/Cheek Stain
This versatile lip and cheek stain provides a rosy flush for that youthful, flirty charm.
Its easy application and long-lasting results are great for achieving the signature coquette elegance.
Photo: Boots
Essie Nail Polish in Ballet Slippers
You save £1.80 (20.02%)£8.99
Coquette is all about the small details, and this iconic shade gives your nails that classic, effortless look with each easy stroke.
Photo: LOOKFANTASTIC
Eylure Fluttery Light 008 False Lashes
With their lightweight feel and fluttery design, these false lashes provide a flirtatious flounce, enhancing your eyes with a bat-worthy blink.
Coquette room decor
Photo: Next
Shabby Chic Rachel Ashwell Coquette-style Bedding
Nailing an aesthetic goes beyond fashion and makeup — it’s a lifestyle.
So why not transform your sleep space into a whimsical wonderland with this shabby chic bedding?
Crafted from 100% cotton percale for a touch as soft as a cloud, the soft ruffle detailing adds a sprinkle of vintage charm, turning your bed into a cosy den of dreams.
Photo: Amazon
Lana Del Rey “Born to Die” Vinyl
From her husky, sultry vocals to her hyper-feminine style, Lana Del Rey has become synonymous with the current coquette movement.
And what better way to hop on the bandwagon than with her most iconic record to date?
Photo: John Lewis
One.World Wilton Wood Dormer Wall Mirror
Perfect those cat eyes in front of your vanity’s newest addition.
Complete with a rustic finish, this ash-brown mirror makes for a chic companion in any room.
Photo: Ruggable
Delphina Powder Pink Tufted Rug
Need more pink?
It’s time to elevate your space with the Delphina Rug — a pink powerhouse inspired by woodblock printing.
Not only does it spice up your space, but it’s water and stain-resistant too. Wins all around.
How to pronounce ‘coquette’
The term ‘coquette’ derives from the French word ‘coquet’, meaning — surprise, surprise — flirty.
But you don’t have to speak French to know how to say it.
It’s pretty simple, pronounced how it’s spelled: “Cok-ett”.
No hacking or silent ‘T’s involved.
What are our favourite pieces to achieve the coquette aesthetic?
We’ve made quite the roundup, and while we love each and every piece, there are a few that stand out from the crowd.
When it comes to accessories, a velvet hair bow is a coquettish must-have — and the Emi Jay clip is a firm favourite.
In terms of flirty fashion, a sexy slip dress is always a handy wardrobe staple.
And if you’re looking to transform the space around you into a sweet haven, some shabby chic sheets might just be calling your name.